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How to rank your site on page one of Google

1. Keyword Research

Do your research on what are keywords that people are actually searching. Answer the Public is a good place to start to get ideas on search queries, questions, and prepositions.

2. On-Page SEO

Your content should answer search queries and provide value to the user. Provide useful content that users can find interesting and, not just focus on ranking for the sake of ranking. Use keywords in your page title, subheadings, and naturally within the content. Improve page loading speed and make sure your site is mobile-friendly and accessible.

3. Off-Page SEO

Obtain backlinks from high-quality inbound links. Backlinks from reputable sites will help boost your rankings. You can attain backlinks by guest posting, submitting to relevant directories, and submitting articles to posting sites.

4. Technical SEO

Your website needs to follow Google's Webmaster Guidelines. This includes having a sitemap.xml, robots.txt, valid HTML, and following structured data markups. A well-structured site that is easily accessible to Google helps Google find, index and rank your content.

5. Track and Refine

Use Google Analytics, Search Console, Ahrefs, Moz and other SEO tools to track your rankings and make adjustments as necessary. The digital marketing landscape changes constantly and it's important to stay up to date with trends and algorithm changes.